OUR MISSION

#wakeuptheindustry
    SERIOUSLY GOOD
    COFFEE FOR YOU.

    All our coffee is specialty grade, which is the highest quality standard in the industry, defined by independent Q-graders. On top of that we roast lighter, so you taste more of what the coffee has to offer: funky, expressive flavours you won't find in your average bag. Think of taste notes like strawberry milkshake, chocolate chip cookies or peach iced tea.

    And because specialty coffee tastes best fresh, we ship every bag within one week of roasting, straight from our own roastery just north of Amsterdam. Seriously good coffee, delivered to your door.

    SERIOUSLY GOOD
    COFFEE FOR FARMERS.

    We work together with farmer groups all over the world. We set up direct, transparent export lines between them and us, and cut out all unnecessary middlemen. By doing so, we are always able to pay farmers a good price. You can always find out exactly how much we pay every partner.

    And because we partner up, we can steadily buy from farmers so they don't need to rely on coffee-price-market-speculation, giving them the stability to sell their coffee year after year for the same, good price. Right now we do this with 13 partners worldwide, connecting 16,391 farmers directly to you.

    SERIOUSLY GOOD COFFEE FOR THE PLANET.

    Together with our partners, we're working towards fully regenerative coffee production. No monocultures, no chemical pesticides or fertilizers. Instead, farming in harmony with nature, using natural alternatives, actively improving soil health and rebuilding biodiversity.

    All of this is essential for a truly sustainable coffee future. Not just for the planet, but for the farmers who depend on it and the coffee you drink. It's something we're seriously committed to, and we're already seeing the results across our partnerships worldwide.

    JUST SOME NUMBERS FROM OUR PROGRESS REPORT.
    13
    Farmer groups that we work with from 12 origins.
    16.391
    Resulting in 16.391 farmers that get a better income around the world.
    $7.87
    On average paid to partners per kg last year (the average market price was $6.19).
    COME
    VISIT US.

    We have coffee bars throughout the Netherlands. Places to hang out and drink good coffee. But where our baristas are also happy to tell you more about our mission. Or which coffee is best to drink at home.

    View all our locations