OUR MISSION

#wakeuptheindustry
    HOW WE DON’T DO ‘NORMAL’.

    Normal in coffee has, for a long time, been wrong. Normal is the exploitation of farmers. Normal is destroying nature for mass coffee production. Normal is over-roasting to mask bad coffee.

    We don’t do ‘normal’. We’re building an alternative coffee industry based on short, transparent supply chains. We work directly with farmer groups around the world and roast all our coffee ourselves. This means more stability and better income for farmers. And really good coffee for you.

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    WAKULI COFFEE IS SPECIALTY COFFEE.

    Specialty coffee is the highest quality coffee there is. Determined by independent Q-graders certified by the SCA (Specialty Coffee Association). They score coffee based on things like colour, consistency, aroma and mouthfeel on a scale from 1 to 100. A score of 80+ is considered specialty coffee. This means that you always drink the absolute finest, high quality coffee at home.

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    WE ROAST LIGHT AND SHIP FRESH.

    Specialty coffee tastes best within a few weeks of roasting. That’s why we always send our beans within one week after roasting - shipped from our own roastery just north of Amsterdam.

    Because we roast the beans light, you get to taste more of what origins have to offer. Think of funky coffees with taste notes of strawberry milkshake, chocolate chip cookies or red lollipop.

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    JUST SOME NUMBERS FROM OUR PROGRESS REPORT.
    13
    Farmer groups that we work with from 12 origins.
    14.897
    Resulting in 14.897 farmers that get a better income around the world.
    $7.87
    On average paid to partners per kg last year (the average market price was $6.19).
    WE MAKE COFFEE FUTURE-PROOF.

    Together with our partners, we're building a fully regenerative coffee supply chain. That means growing coffee without the crap - and in harmony with nature. Because climate change is putting coffee at risk. We're here to give it a future.

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    COME
    VISIT US.

    We have coffee bars throughout the Netherlands. Places to hang out and drink good coffee. But where our baristas are also happy to tell you more about our mission. Or which coffee is best to drink at home.

    View all our locations