OUR MISSSION

#wakeuptheindustry
    LIMITED EDITION: [Un]fair Coffee

    This coffee pouch unites Unfair and Wakuli. We both connect people directly to the source. Unfair links you to contemporary artists such as Thomas Trum, whose artwork features on the front of the pouch. Wakuli connects you to farmer groups worldwide, such as CBC in Tanzania, who are responsible for this amazing specialty coffee. This blend of ethical art and coffee sourcing is what we call [un]fair coffee.

    Shop our [un]fair coffee
    SO, WHAT IS REAL GOOD COFFEE?

    There is something completely wrong in the coffee industry. A handful of coffee giants control the coffee market. They rely on low quality, unsustainable coffee and are heavily underpaying farmers. And they're refusing to make a change.

    We are here to change that. With Wakuli, farmers get paid really well, the planet gets more love and you get to drink amazing coffee. That's what we call real good coffee.

    Tell me more
    WAKULI COFFEE IS SPECIALTY COFFEE.

    Specialty coffee is the highest quality coffee there is. Determined by independent Q-graders certified by the SCA (Specialty Coffee Association). They score coffee based on things like colour, consistency, aroma and mouthfeel on a scale from 1 to 100. A score of 80+ is considered specialty coffee.

    What that means? That you always drink the absolute finest, high quality coffee at home.

    WE ROAST LIGHT AND SHIP FRESH.

    Specialty coffee tastes best within a few weeks of roasting. That’s why we always send our beans within one week after roasting - shipped from our own roastery just north of Amsterdam.

    Because we roast the beans light, you get to taste more of what origins have to offer. Think of funky coffees with taste notes of strawberry milkshake, chocolate chip cookies or red lollipop.

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    JUST SOME NUMBERS FROM OUR IMPACT REPORT.
    13
    Farmer groups that we work with from 13 origins.
    14.983
    Resulting in 14.983 farmers that get a better income around the world.
    $7,04
    On average paid to partners per kg last year. In comparison: the market price was on average $3,79. 
    COME
    VISIT US.

    We have coffee bars throughout the Netherlands. Places to hang out and drink good coffee. But where our baristas are also happy to tell you more about our mission. Or which coffee is best to drink at home.

    View all our locations